dandv is reading
Todd Schoonover is rehashing old avatars
The boxes that appear at the bottom of screens has a random sampling of goals. More popular goals are highlighted and have increased font size. Usually three random users are also singled out and the picture that appears is their avatar beside a statement that they want to do a certain goal.
This feature exposes people to goals and people they may not have encountered before. The random nature of it also means that sometimes you’ll find yourself among them. Other than ranking of the random selection of goals, the highlighting/font change is not indicating that those goals are better than any other goal.