Start my own business (read all 6 entries…)
Step 1: Identify Customers 10 months ago

Ideally, we’d like to mostly sell wholesale, so I am searching the internet for retailers who sell in this specialized market. I got 2.5 million results from my search (obviously not all relevant!), and am copying contact info from those that look promising.

This could take a couple years! So I’m going to work on it for a week or so, then take the next step with my initial list while continuing to identify more customers as on ongoing background project.



Comments:

J Thomas writing a book about pirates!

What are you selling?

Is your husband producing the product? What does your business plan look like?
I’ve been in business for 5 years, and having done both wholesale and retail, I can safely say there are advantages and drawbacks to both.

Yes, he’s been setting up a small workshop in the garage so he doesn’t have to travel out of state as often to his partner’s bigger workshop. The business plan is just a basic idea of produce, get the word out and sell. It’s mostly about moving from a negative corporate environment to a positive hobby, living a simpler and longer life… and hopefully making the mortgage payments, too. :) Good luck with your coffee business, J Thomas.

J Thomas writing a book about pirates!

I wish you the best...

It’s funny, but is seems so easy to transition from the corporate environment to the hobby mentality. You feel so good, so alive all of a sudden. I had no trouble with this myself when we started. The trouble I got into was my sales and recievables were not nearly as consistent as my “mortgage”. It was that monthly pressure that forced me to start treating my hobby like a business. However, it doesn’t have to be that way. You can actually enjoy your work, make money, and have the time to enjoy it. Have you heard of Red Ocean, Blue Ocean? It’s a marketing concept. I’ve found it to be one of those concepts that totally transformed my thinking about running a business. The idea is basically this: a red ocean is one where you are in an industry with a lot of competition. There are a lot of “sharks” in the water, it’s a very cut-throat environment. Hence, red ocean. A blue ocean has little to no competition. In my case, I was a coffee roaster in a region with 16 other coffee roasters within 50 miles of me, and we were all after the same coffeeshop prospects. Talk about cut-throat. So I changed our target market. We are now in the fundraiser market selling coffee (virtually no competition in coffee), and we’ve have a feature that almost all fundraisers don’t have, further pushing us out into bluer and bluer waters. You get the idea. The bluer the water, the better your chances of success, the better your profit margins can be, the better your income becomes, the better your mortgage balance becomes. It worked for me. I hope it helps you too. Best of luck!


 

I want to: