Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

Export My Content

Buster Benson I need more goals.

become a life coach (read all 4 entries…)
The Great Life Coaching Scam?

After a couple days of researching what exactly all of this life coaching stuff is about, it looks suspiciously like a giant pyramid scheme. Anyone can become a life coach, you make money, and also train new life coaches to begin the cycle anew. Searching Google there are more links to becoming a life coach than in getting one. The marketing for life coaches involves a lot of suspicious “Free Trials”, big promises about their ability to CHANGE YOUR LIFE FOREVER, and slippery email gathering tricks. It’s all so cheesy and fake and reminds me of the kinds of marketing that saturates weight loss programs, scientology, and other insincere programs for fake self-improvement.

Which, just makes me think that there’s a market for a newer life coaching program from the future. For lost souls and people who are dead inside. So, for now I’m going to continue looking into this.


Buster Benson I need more goals.


I’ve written to your sister and she provided a wonderfully thorough and considerate response. I think we may be meeting up for coffee sometime soon… and she has already given me a ton of good leads for schools and approaches close by.

Way to shift your context, Buster!

Buster, I just have to say, between the first comment in March of 2006, to this comment, in April 2006, one month later, I’ve never seen such a shift in attitude!

That doesn’t mean that there’s anything wrong with having a poor opinion of something—people think lots of things about lots of things! But it takes a very open-minded, positive person to have such a dramatic change of heart so quickly.

So, as I write this in 2013, inquiring minds want to know—did you ever meet up for coffee? And, if you don’t mind sharing, I’m curious to know how it went and if it improved your opinion of life coaching, or getting coaching in general.

Take care, and thanks for sharing!


I want to:
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