With about a kajillion people looking on eBay everyday, it just makes sense to use eBay as a marketing tool for my retail website.

eBay does a few great things for me:

1. I have an additional sales channel
2. Even with fees and commissions factored in, there is still money to be made on eBay without the same marketing efforts that I need for my website.
3. I am building my database of customers – working toward building a long term relationship with them.
4. Some items move really fast on eBay. By having some volume items not only do I get better deals and service from my suppliers, but I also will be in a better position to get discounts with my shippers.
5. It’s better to make fast quarters than slow dollars.