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naked conversations by Robert Scrobel and Shel Israel

Describes the differnt ways businesses are using blogs to interact with their customers. Some inspiring success stories and some interesting case studies of how not to try and manipulate your customers using a blog. Great balance of examples, technical issues (what is RSS for example) and a good focus on the personalities behind some corporate blogs. Loved this book and recommended my step-father-in-law start a blog for his morgage broker business.



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