Increasing Your Blog Readership: Lots of Short Entries?
by Joey deVilla at 04:08PM (EDT) on June 13, 2005 | Permanent Link
Tristan Louis has been looking at the “A-List” of bloggers: those people with blogs who get the largest readerships, in order to determine what made them so. In analyzing some of the most popular blogs - BoingBoing, Instapundit, Engadget and Daily Kos - and one thing that many of them have in common is that they post short entries several times a day.

Posting often works because there’s a strong correlation between frequent posting and repeat visits. The short-entry format works well for blogs that are “linkers”: blogs that consistently point out interesting things online and link to them before most people have even heard of them. These blogs tend to function as news services for people who like to keep up with interesting developments. If you’re new to blogging and are looking to build your readership, the short-format/post-often approach is the easiest way to do so.
by Joey deVilla at 04:08PM (EDT) on June 13, 2005 | Permanent Link
Tristan Louis has been looking at the “A-List” of bloggers: those people with blogs who get the largest readerships, in order to determine what made them so. In analyzing some of the most popular blogs - BoingBoing, Instapundit, Engadget and Daily Kos - and one thing that many of them have in common is that they post short entries several times a day.

Posting often works because there’s a strong correlation between frequent posting and repeat visits. The short-entry format works well for blogs that are “linkers”: blogs that consistently point out interesting things online and link to them before most people have even heard of them. These blogs tend to function as news services for people who like to keep up with interesting developments. If you’re new to blogging and are looking to build your readership, the short-format/post-often approach is the easiest way to do so.