I would really like to learn how to write great sales copy for my websites. The way I look at copywritng is this, since I own my own business who better to know what my customer’s main concerns are then myself.

I cannot see paying 100’s of thousands of dollars to have someone write copy for me when they have no clue what my business is about without researching it. At best their copy will be rehashed information redly available on the web. I already know price, performance, quality, reliability, efficiency, delivery and availability of my service so it stands to reason that I’m the best man for the job.

After all writing to sell is just making slight changes to things here and there in my copy and then test for performance right?