Hi, One idea that sounds logical is to stop buying fish from supermarkets that are not labled MSC products. And if you find a place that does not lable them as such to kindly ask the store to start stocking that type instead of what they are already stocking. What the MSC is trying to do is safeguard the worlds sea food supply. And if everyone supports them then maybe fishing regulations will tighten up and we can cut down a little on the over fishing that is happening in our waters and the waters around the world. So, support the MSC, and WWF.