With the rise of a consumer oriented economy, the companies that propagate this idea have been using increasingly invasive in their tactics. We have advertisements on our television, in our movies, in our grocery stores (even printed on the food packaging), on billboards, in fast food chains, and on our computers. This continual bombardment of advertisement from an early age (see fast food kid’s meals, commercials during children’s programming) has implanted an unconscious desire in humanity to accumulate and surpass others in their material possessions. We have Cribs, which glorifies the mansions and lives of materially oriented celebrities, but we have nothing to talk about the people who freecycle, or members of religious orders who give up material possessions to gain a higher spirituality. Even in the matter of spirituality, the rise of scientology can testify to the rise of materialism. L. Ron Hubbard himself said that money was the way to communicate with people in the 20th century, and founded his religion with strong principles relating to money. In order to take a step away from this strong idea of materialism and needing to ‘have,’ ‘get,’ and ‘buy,’ we would have to force the advertising companies to become less invasive and less pervasive, allowing consumers to take a step back and recover from this mindset. We would have to place a greater emphasis on activity rather than inactivity, and perhaps create a new genre of advertising, that glorifies things that would encourage people to ‘be,’ ‘do,’ ‘learn,’ and ‘know.’