i didn’t see your comment on this until now! i really liked this book a lot. I hope you forgot all about the query you left me and this note comes as a happy surprise. Here are your details:

Nobrow: The Culture of Marketing, The Marketing of Culture by John Seabrook

a word from the author -

“Nobrow is my attempt to write in a reported and personal way about a subject usually treated academically and theoretically—the loss of cultural hierarchy. The book is about what happened to American culture sometime between the appearance of the first and second Star Wars trilogies, and it’s also about what happened to me between the time I received my education and used it. When I was writing the book I made a conscious effort to take as much pop culture into my head as I could bear and then to blow it out through my saxophone (well, OK, my laptop) and believe in what came out. I think our culture gets more Nobrow all the time. But then, I would think that.”