We’re moving office next week and any day now I sould receive confirmation of our new company registration. We’re changing name and company form (from sole trader to the Swedish equivalent of a Ltd company). This will help us to create a much clearer company profile and present to clients what we actually do (web development) instead of what we were doing (health based web services). The original company will live on, but the focus is on the area we are best at and making money from.

Hopefully this new step will be a shot in the arm for us and will help us to expand. A major block for us has been recruitment as there are so few ASP.NET developers in Göteborg. Having a more focused company profile and smarter offices should help us in that respect and as we will be sitting in the area where all the big IT companies have their offices we should be more attractive to new recruits.