it seems that media we cherish so much, the internet, music, movies, television, radio, magazines, newspapers, even books, are merely a distraction from life, albeit an enjoyable one. they are unified strongly in one way, that we, the viewer, are simply an observer, a voyeur sitting passively as the media washes over us. it dominates us, as if we were an ignorant child, taking the place of the parent or even the teacher that is talking at you, not to you. television doesn’t give a shit what you think as long as your there to hear it pontificate.

this constant jabber is defining our thought, our culture, our identity; but who decides that? we define ourselves by the music we listen to, the movies we watch, the clothes we wear, the books we read, or don’t. look at any social networking website; all those friends, why do you choose them out of the masses of users? maybe they are just like you? possibly they are the opposite? but how do you know? based upon the quantifiable personal data that fits happily into 300px wide categories, based upon that which you consume, what consumes you.

what is the inverse of consuming? creating. but what are you creating for? for others to consume. you maintain the dominance, the power to dictate identity. it is a cycle, accept or reject, where do the other options lie?

thanks, nietzsche, marx, and benjamin.