... but our society is constantly being influenced and in a way, we are in fact being brainwashed. By media, old traditions, by people, whatever.

So this goal is about influencing back, counteracting negative ideas our generation has on various topics.

Say NO to racism.
Say NO to sexism.
Say NO to homophobia.
Say NO to any kind of discrimination.
Say NO to consumerism.
Say NO to pollution.
Say NO to close-mindedness.
Etc.