happyseaurchin is trying to use this system to facilitate confluence
I am one of the writers for a group of tron players: http://playfortress.wordpress.com/. I have just written up a blog which refers to my experience at the Hive and the possibility of using the game, or rather the community, to viral market the film TR2N.
The trick is not to be manipulated, not by big cats, not by money, not by the lure of fame. The trick is for us to work together such that not one of us benefits beyond one another. We move together, we manifest a social form, a wave, and we all benefit.