Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

Export My Content


read The Stories of John Cheever (read all 12 entries…)
"The Pot Of Gold"

”. . . When you get as old and as rich as I am, it’s hard to meet people. All my old friends are dead – all of them but George. I’m surrounded by a cordon of associates and relatives that’s damned near impenetrable, and if it wasn’t for George giving me a name now and then, I’d never get to see a new face. Last year, I got into an automobile accident. It was my fault. I’m a terrible driver. I hit this young fellow’s car and I got right out and went over to him and introduced myself. We had to wait about twenty minutes for the wreckers and we got to talking. Well, he’s working for me today and he’s one of the best friends I’ve got, and if I hadn’t run into him, I’d never have met him. When you get to be as old as me, that’s the only way you can meet people – automobile accidents, fires, things like that.”

This was such a simple story that I’m tempted to call it “moralistic,” but is it proper to say that about something when you agree with it and like it? But really this does read like a child’s fable for adults, and maybe we need a bit more of that. I think we do work too hard sometimes for questionable goals. I think the longing for “being rich” is a digusting sickness, but I’d be the worst hypocrite if I claimed I didn’t sense it at times lingering down somewhere inside myself.



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