The means to profit, the methods that are effective to gaining more resources via the exchange of a good or service, are not the same methods to building healthy social relationships.
In pursuing profit, you are seeking how to obtain more from doing less. And that type of focus or pursuit often does not work well in relationships.
In building desirous social relationships, it’s often better to seek giving as much or more than you perceive you receive – and that is not often a “profitable” process.
Some people are very successful at being profitable. Some of those same people are not good with social relationships. This may be in part because the pursuits may have opposing interests.
Abilities that lead to winning or excelling are often not the same abilities that lead a person to have pleasant and enduring social rapport.
Relationships are not about “winning” or “profiting” as much as they are about fair exchange. In pursuing profit, a person is pursuing advantage. In pursuing relationships, a person is more often pursuing balancing.