Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

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Cherry87 weekend!

Decide that I want it more than I am afraid of it (read all 17 entries…)

So I changed the name of this goal because it reflect more about what I believe. The Old goal (Feel the fear, do it anyways) just talked about WHAT I wanted to do. This articulates more WHY I do it. Even though I may be afraid, nervous, or hesitate about something, if I value it, I will push through that fear. It’s more helpful to say this phrase to myself in the actual moment than the other goal. For example, I was vervous about attending my first professional conference this past Friday but I pushed through that nervousness becuase I WANTED the experience.


joie de vivre Here, now and until the end

I like the new name better

I’d put it in the first person, though:

Decide I want it more than I am afraid of it

Putting it in the first person will help you own it. Using the “you” language distances you from achieving it.

In fact, maybe take it one step further. How about adding

... and after I decide I want it, I do it!

or is that too long of a goal name?

Cherry87 weekend!

That’s a great suggestion, Joie! I’ll def put it in first person.

Cherry87 has gotten 3 cheers on this entry.


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