Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

Export My Content
FAQ
Become number one in Google for my last name (read all 2 entries…)
Moving Up

I just ran my ego-search and I’ve moved up from third place to second place in a search for “moscovitz” on Google. It looks like the changes I implemented several weeks ago have indeed had the desired effect.

Some of the changes I made were:
Placed my name into the headers on the home page.
Used my name as anchor text in links on other sites to the home page.
Streamlined the HTML and reducing the size of the head sections of my pages.
Added my name to the header of my blog description on each page.
Added my name to the title of selected pages.
Updated my site more frequently, including writing in my blog more often and agreggating the content I write for other sites onto my main site.

After all this, however, there are still more things I can do such as:
Move my name to the beginning of the title instead of the end, especially on the home page.
Add unique meta tags for each page, especially the description.
Submit my site to the web directories (rather than just the search engines).
Optimize my keywords for stemming, proximity grouping, and popularity.

Thankfully, search engine optimization is something I consider from the start of every web development project, and it’s something I built the hooks into for my own site from the redesign. This would have been a nightmare if I had to retrofit the entire site rather than doing it right the first time. And now the benefits are really showing through. Awesome!



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