brummagem \BRUHM-uh-juhm\, adjective:
Cheap and showy, tawdry; also, spurious, counterfeit.

But demanding that publishers replace their brummagem wares with books which embody Kunin’s “high standards of excellence” would be a promising - and cost-free - way to begin.
—Betty McCollister, “A Conspiracy of Good Intentions: America’s Textbook Fiasco”, Humanist, November-December, 1993

Best. word. ever.