I have to say, my new red hair looks awesome (picture coming soon) I had it dyed at an Aveda salon, where they stripped my natural black color and dyed the front like a cherry red and the back a plum-ish red black. I never in a million years thought it would look this good AND the condition of my hair feels wonderful (of course i cut 6 inches off too)....but I guess their color stripped product doesnt mess with the actual protien of the hair, only strips the natural color out so it is better for your hair!)