Here’s a little underground tactic to introduce new people to your website: print yourself up some business cards with your URL and a little description of the site.

Then, as you travel around the world, leave them in random spots—the restroom at the movie theater, at the coffee house, stuck into books at the bookstore. Stick them onto random bulletin boards. Visit places frequented by people who’d be interested in your site, and leave cards. The universe will make sure that a few like-minded souls find you.