Fun!
There’s nothing like having giant balls of fire whipping around your body!
I was at an outdoor college frat party at night when some guy yells “ANYONE WANNA SEE SOME FLAMING TORCHES”. Everyone stopped talking and turned to watch him as he lit his torches and began juggling them. Apparently he had been drinking heavily and quickly set himself and the lawn on fire.
I guess my point is that fire is a cool thing and is entertaining in all aspects.