Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

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How to become a vegetarian



I’m very glad to hear that you just went vegetarian! However, I have to tell you that no matter how local or “humane” a dairy farm is, it is never truly humane. Farmers are profiting off the reproductive organs of animals. No matter what, calves cannot drink their mother’s milk (at least not as much as they should) – otherwise all us humans would have no milk to drink! We don’t want those calves drinking up all our milk, do we? It’s unfair to the calves, and it’s unfair to the mother cows. Almost ALL dairy cows will be sold into the meat industry as soon as their production declines. This is usually after about 5 years. Boy calves are generally killed off as veal. PLEASE I beg you to learn more about what it really takes to get a glass of milk. I have plenty of info about this on my blog:

You have your heart in the right place. Going vegetarian is a big deal and I am so glad you have come this far. But please don’t stop learning the truth. I used to be comfortable being a lacto-vegetarian, but when I learned about what really goes on in the dairy industry I was even more disgusted and disturbed than I ever was about the meat industry. Please just be open to the information.

Going vegan was the easiest choice I have ever made. It just makes sense. I have never looked back and I feel better now than I have ever felt. The only people who say veganism is hard are people who:

a) Never tried, or
b) Tried and failed

If you need help, I’m here for you!

techentre updating my goals!

Philosophically, which is better, for a cow to never have been born, or to have been raised as a food source, if it was raised humanely?

In my opinion the issue is quality of life, and how do you determine that anyway?

I just don’t think it’s as black and white as people try to make it seem.

Now obviously the large-scale meat and dairy companies are really disgusting, that is not up for debate at all.

But ultimately death comes for us all, whether we are used as a food source immediately or through decay and absorption into soil.

I also wonder, if people didn’t support local dairies which are at least the lesser of the evils, would it be better to have factory farms only?

What about the quality of life of our clothing and electronics manufacturers?

I think I could become a vegan, but I don’t like to make these decisions lightly

techentre has gotten 3 cheers on this entry.


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