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How I did it: Apply our game to Board Game Geek's website. Travel to different stores. Make phone calls to different groups to look at our game online. Put some of our own money out of pocket into it (not much thankfully). Get our friends to push this game to others they know. Word of mouth can be a very powerful medium.
Lessons & tips: Always push forward. Leave mistakes and regrets behind. Keep thinking outside the box. Find ways to promote the game in fun and unforgettable ways.