Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

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Avittorio in Las Vegas is doing 35 things including…

fold 1001 origami cranes

53 cheers


Avittorio has written 11 entries about this goal

1000 and 1

I folded the final cranes today. I made sure that i was in the right frame of mind and slowed things down to emphasize the importance of this project. 2 1/2 years ago when i started folding, my intention was for this to be a meditation practice in honor of those that perished in the great Japanese tsunami that took the lives of 18k+ people. I will never forget that day as I watched on the television the awesome power of mother nature. It reminded me how fragile our lives are. how precious time on earth is.

anyway, its done. 1001 cranes folded. I will fashion something out of these cranes. I don’t know what yet. It will come to me. I am happy to mark this goal complete just before the new year.

Closing in

I am almost to the finish line. I haven’t counted yet but I’m pretty sure I am past 900 cranes. I can remember over 2 years ago I started with the first crane and now I’m almost done. Whatever will I do with my hands now?

I wanted to do a meditative practice reflecting upon how fragile life is. This all started when I watched helplessly on TV, the 2011 japanese earthquake/tsunami that engulfed the Northeastern part of Japan, taking away 18,000+ lives.

Here are some cranes that were recently folded.


Counting cranes. The current count is 777. Win!

Seven hundred something...

Folded more recently. In the car on the way to SoCal and on the beach. Closing in on the goal.


I haven’t counted it all yet but here’s another batch. I’m thinking these added to the others will total mmmhh – approx 600. I want to finish this goal by years end.


I haven’t counted but i’m sure i’m over 500.I’ve become really fluent with the folding, the amount pressure, the way my fingers trace the edge.

cranes planes and automobiles

On my travels to the American Northeast, I had lots of time to kill in airplanes and in the car. It was a 6-7 hour drive both ways from Newark, NJ to Provincetown, Massachusetts. Lots of cranes were made. I haven’t counted them yet but I folded at least 100 cranes on this trip.

10 more

Just realized after finishing 10 more cranes tonight, that I cheated myself. You see, this was supposed to be a meditative art in which every fold is done with intention and being fully present in the process. Well, I was watching HGTV house hunters while folding away. It took me longer to fold of course, as my attention was split between house number 2 and crane number 4. I won’t scrap these cranes though as I’ve already forgiven myself.

A little history of the 1001 cranes: In Japan it is believed that if you fold 1000 origami cranes a wish would be granted. In the 1960s Japanese-Americans in Hawaii would use this same tradition but fashion the folded cranes into impressive artwork for weddings. In Hawaii they would fold 1001 cranes – the additional crane was thought to bring extra luck. Cranes are not just a symbol of luck but also for longevity. In Hawaii nowadays, folding 1001 cranes is done to commemorate hallmark events, such as a baby’s first birthday, a graduation or retirement.

Approximately 16,000 people perished in Japan’s great tsunami last March 2011. I watched the news and was blown away watching live footage of the ocean sweeping over ports, homes, cars and people. The aerial footage was breathtaking. I was stunned and I felt helpless. The only thing I could do at that moment was pray.

I few weeks later I decided to fold 1001 cranes for the people who passed in the tsunami and wished for the recovery of Japan. My intention is with every crane, to remember how fragile life is and to give prayer.

Next time I’ll record house hunter and watch it later.

will make 10 tonight

Been procrastinating again. Will do 10 more tonight. And because now that i’m typing this down….. i’ve just committed myself. Guess that’s how 43 things work.

Fold fold fold

I folded more while on my trip to paris. I didn’t count but I think I have close to 200 cranes now.

Avittorio has gotten 53 cheers on this goal.


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