Be a better blogger

Oops. I guess I should use the right URL:
http://www.mutually-inclusive.typepad.com/

Well, a couple of family health crises intervened, but I finally launched my blog Jan. 31. The theme I chose is “the human factor in PR, marketing, technology and life.” Of course, my first two postings don’t get at the heart of my theme (keep your crayon inside the lines, Eric!), but I’m happy to get started. The focus will become more evident as I keep writing around issues like how web sites, corporate strategies, marketing campaigns, etc. need to remember that real people with real distractions are the target for their messages.

Once I get a bit of content in there, I’ll move on to the “Promote your blog” goal.

http://www.mutually-inclusive.typepad.com/wegblog/

Any feedback is welcome.

A friend came to town last month, and his partner asked me in passing, “What outlet do you have for your creativity?”

Appalled, I had to admit I had no outlet. So I’ve been casting about for something to throw myself into. I’m thinking a blog has a nice combination of structure vs. no structure, but I’m still working on what focus it would have.

My rational mind is saying, “God, put a strong business focus on this thing, so it will improve your credibilty as a writer, editor and communications consultant.”