contains ad ad for “National American Spirit” tobacco cigarettes. I didn’t think the ad was appropriate for a woman’s fashion magazine like ELLE. (see page 175 and pull-out cardboard section in brown and green colors)

Plus, the ad stated that their tobacco was 100% organic, 100% additive free, no flavorings and you could try their cigarettes with free $20 in gift certificates. Plus they listed the Surgeon General’s Warning: Warning Smoke Contains Carbon Monoxide. and another statement: No additives in our tobacco does NOT mean a safer cigarette!
I wrote to ELLE magazine about removing the ads,
Hi: ,,,My only concern is why you continue to run an ad for tobacco cigarettes, “Natural American Spirit” cigarettes which has been banned in most media venues for quite some time now. Cigarettes cause cancer in any form regardless of the presence of being nicotine or additive free and the health risks are still there (as presented in your ads.)
Why would your magazine risk your reputation of producing ads which also produces ads for some of the major cosmetics companies (for example, OPI has ads for their nail varnishes and makes a nail varnish for the Susan K omen Breast Cancer Walk for Breast Cancer, Lung Cancer, Ovarian Cancer) Bi-ore, Dove, Crystal Light, Jergen’s, Clinique, Lo real, Kashi, HSN, and Caress all have made contributions to woman’s health issues and smoking tobacco smoke is not one of them.
Please don’t make me drop you subscription for one advertising company. Please drop Natural American Spirit because smoking cigarettes is un-cool and shouldn’t be in a woman fashion magazine in the first place. You have a beautiful and gorgeous magazine which I love receiving every month and I just rip out the pages of the ads but I still am alarmed by them.
Is the risk of one person getting cancer worth a few advertising dollars and a stain on your reputation and possible boycott and/or lawsuits by the American Cancer Society or other governmental agencies? Just say “No” to Natural American Spirit, ” please. It’s not a wise marketing strategy. Thank you. (Thus far I haven’t received any response from ELLE Magazine)
I wrote the FDA and the American Cancer Society and received this reply back from the ACS:
Hi George,
I received your email that you’d sent to the American Cancer Society about the NAS ads in Elle Magazine. Thank you for being proactive with this. The new media ban on tobacco products that just got signed into law as part of allowing FDA the authority of regulating tobacco, does not go into effect for 12 months (June 2010). So while we would highly discourage Elle to run these ads at all, legally they are still permitted until changes must be made in 2010. Then advertising will be black and white and text only.
I think it’s wonderful that you wrote Elle about the ad and encourage you to request that they voluntarily stop running tobacco ads. Thank you again for bringing this to our attention and being a passionate tobacco advocate.
Regards,
Katie King
American Cancer Society
Grassroots Advocacy Coordinator
18 Tremont Street, Suite 700
Boston, MA 02108-2307
617-878-4131 (Direct)
kathleen.king@cancer.org
Well the ad now is is full color and hope the September 2009 issue of ELLE magazine follows suit with the American Cancer Society recommendation. I also wrote letters to: Dove, Kao Brands (which handles all Ban, Biore, Curel, Jergens, and John Freida products) about the ads, Sally Hansen and OPI who have Breast Cancer, Lung Cancer Campaigns and why would they want to be associated with a magazine who sponsors tobacco cigarettes that have been proven to cause lung cancer (in multiple lawsuits.)
So, what is your opinion on this ad What is your opinion on having tobacco ads appear in magazines like ELLE or even PC Magazine?
Should we ask magazine companies voluntary pull ads for tobacco cigarettes until June 2010 when the full effect of the FDA mandate goes into full effect?