Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

Export My Content

Huston is doing 42 things including…

Do or publish ten things that will bring wider attention to the Book of Mormon


Huston has written 5 entries about this goal


Progress: decent

Two days ago, someone passed me on the road and waved a Book of Mormon at me, while giving a thumbs up. So SOMEBODY noticed the BKFMRMN license plate, but do non-LDS? Do they care?

I’ve posted comments on popular articles about the Book of Mormon, and mentioned it many times on my own, but I haven’t given any out since last writing here, nor have I reached my sub goal of writing about it for any major publication, though I know the audience is out there.

Next: query specific markets about general BoM articles.


How? I write letters to the paper and news websites when the opportunity presents itself, I mention it frequently on my blog, but I want to do more. I want to do for the Book of Mormon what Carl Sagan did for astronomy.

Should I try to solicit general interest articles for mainstream magazines? Donate copies with challenges to study them to potentially-interested organizations? An ad campaign? A publicity stunt?! Arghhh!

Brought it up again

An editorial about the Texas polygamy sect this week derided the Book of Mormon. I sent an email replying with considerate corrections. See my blog at for details.


Added a relevant comment on an article at The Economist (, and wrote a letter to the editor of the RJ about an atheist’s rant in today’s paper. We’ll see if that gets a thoughtful response.

Progress report

Two big items of note recently:

First, I got a custom frame for my license plate (BKFMRMN) that says, “The Book of Mormon” on top and then, below, “Evidence for Christ:” I hope it gets some people to look at the web site and think.

Second, I sent a letter to a local paper recently about an essay that criticized the Church, and it got printed. They even put in my reference to, Jeff Lindsay’s excellent site. I’ve been following that up by trading some emails with the editor. We’ll see if any good comes out of this.


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