Have fun while building a superb company!

We’re moving office next week and any day now I sould receive confirmation of our new company registration. We’re changing name and company form (from sole trader to the Swedish equivalent of a Ltd company). This will help us to create a much clearer company profile and present to clients what we actually do (web development) instead of what we were doing (health based web services). The original company will live on, but the focus is on the area we are best at and making money from.

Hopefully this new step will be a shot in the arm for us and will help us to expand. A major block for us has been recruitment as there are so few ASP.NET developers in Göteborg. Having a more focused company profile and smarter offices should help us in that respect and as we will be sitting in the area where all the big IT companies have their offices we should be more attractive to new recruits.

Still going strong almost three years in.

The original vision of our company was to combine my interest in training and healthy living with my background in web development an build tools to inspire people to live a healthier lifestyle. We have a couple of products up and running, but during the last 2 years we have lived almost 100% on the other side of our business which is web development.

So now I’m going to focus our company’s vision. I’m starting a new Ltd company with a new name and image which will be easier to communicate to both our clients and to potential new employees. We’re moving offices to a more modern office near the other IT companies. The original company and our lifestyle products will be kept running, but it will not be our main focus. All in all I’m hoping that the change in focus will allow us to concentrate on what we do best and bring in new clients.

My company has been running for 9 months now. It has been a lot of fun, but it will be even more fun when we have developed our product enough to start making enough money that we’re not feeling hunted from month to month. Fortunately we have plans for it to be both a fun and superb company – so things will fall into place sooner or later.