design

Basically there are two kind of designer:

Helicopters and vending machines.

The helicopters fly around the landscape,

zooming in to investigate, backing off to get a better panoramic view.

On the other hand vending machines tend to be insert until someone shoves money in the slot.

They then produce a lot of buzzing, whirring and clanking,
until out pops a product.

It is invariably the same as the previous one, and will be the same as the next.

The only difference is the next is usually staler.

- Alan Fletcher, beware wet painting

I don’t know…

It is all about legibility and ornament of the lettering. Somehow it is easy to say but hard to define. I think most of my type present this esthetic, but they are done from liver, not theory.

As a teacher, I must go through theories.

I need read more.