define retail media

The retail media blog has now gained its own domain www.retailmedia.org at last!

Rufus Evison

Because the domain retailmedia.org was not properly transfered from uk2 the retail media blog went down for three days. According to feedburner this took the subscribers from 73 down to zero. While I am not sure I believe the feedburner stats it has certainly been a significant setback that is going to take some work to recover from. The blog credibility seems to have been quite high as I had heard several positive references to it in conversation. I just hope we can get back on track. Still if a goal were all plain sailing there would be no point…

Rufus Evison

I am due to change this blog to become retailmedia.org any minute now. In the meantime I have put up a page of retail media terms that can be used in the game bs bingo. Anyone with any interest in either retail media or games should have a look.

Rufus Evison

I have been tasked with various things around retail media but have yet to find a complete, consistent and widely accepted definition of what the retail media are. That being the case I would like to create such a definition. I have made an attempt at doing a generic definition here: Retail Media. The problem with this is that while it is not contentious it is not complete. So I have also started to try and create a list of retail media. My goal is that this evolve to the point where it contains all media considered to be part of the retail media space and none that are generally considered outside of that area. Whether it will do this by picking up on what is already thought of as retail media or refining and creating the public perception is neither here nor there. In either case we will have a full definition of what the retail media are and this goal will be fulfilled.

What I need is some sort of measure to see when this is complete. I have a few formative thought but suggestions are welcome.

Rufus Evison