Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

Export My Content

Dan D in San Jose is doing 36 things including…

boycott "inverted" color schemes


Dan D has written 1 entry about this goal

Pattern recognition


There’s something about some people, that I never managed to quite get: their complete disregard for learning from patterns.

I’m not talking about spelling or grammar (those are complicated enough). I’m taking about extremely simple things, like punctuation or spacing, or color schemes.

People see, tens of times per day, efficient, nice, clean, “proper” usage of these things, but just don’t learn.

People see proper usage of the ellipsis many times a day… Yet the same people use two dots.. or just plain overflow their stream of consciousness in an ocean of periods…......... intended for sure to express their infinite stupor.

Probably the same individuals are also exposed to proper spacing around parentheses (not like this ) but it doesn’t hurt their eyesight to see that spacing messed up in the most inconsistent manner ( not that it would be important, they say).

Finally, how many times a day do you read? What does the text look like? In 99 percent of cases, it’s black on white. The vast majority of serious web sites, newspapers, books, labels etc. use dark text on a light background, and there are damn good reasons to do so (see readability of inverted color schemes, or try to read an entire white-on-black web page and come back to normal vision).

I might understand the Myspace teens who pimp up their “layouts” to an angry black background, but a famous site on – for crying out loud – photography (where users spend hours hunting for cameras), to use an inverted color scheme, is beyond my comprehension.

Here’s a letter I sent to

I know this suggestion is a really tough one to swallow, but I’m going to make it anyway. After all, this is a site that talks so much about clarity of image, ease of use, and a site on which users spend countless hours hunting for the best camera, that it really deserves to have visual integrity as well.

PLEASE, for the love of ergonomics and of hundreds of thousands of eyes, PLEASE switch the color scheme from the difficult to read light-on-dark to the normal dark-on-light, or provide an alternative.

I love dpreview, but I hate it that I have to either disable the stylesheet, or burn my retina each time I have to use it. I’m sure I’m not a singular example. You can read more about the readability of color schemes at or you can run a user survey.


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