get a new digital camera

I think if I were to buy one right this moment I would be choosing between a Canon Powershot SD600 (which has the cool “my colors” feature) or the Nikon Coolpix S4 (which has 10x optical zoom) both are great 6 megapixel compact cameras, but cost $350 so I just can’t bring myself to make a decision-if there was a camera that had both “my colors” AND the 10x optical zoom for $350 I would be sold…

I have a dimage x50 camera but I would love to buy a new one with higher (10x+) optical zoom that is still compact and easy to use… I’m considering the nikon coolpix S4 but the reviews always point out some sort of drawback (like low battery-life or proprietor batteries/memory stick) that makes me hesitate to spend so much money when I already have a working camera.