tell him how i really feel

It’s a long story, I met him this year, my first year of college. We hooked up within a week of meeting each other, and continued to do so for about three months. It was always really casual. Well, in the end we both got real frustrated with each other. So, we made an agreement that from now on we’ll be noting more than just friends. I like this guy so much, and would do anything for his heart, even though he is an asshole at times, and I know dating him would be really frustrating and unbearable alot of times. No guy has had such an effect on me as him. So, I start seeing this other guy thinking it will help me get over him, but this guy is really boring, he’s not even that cute, it feels weird, forced, and it has turned mostly physical, I guess because the physical stuff comes easier for me, and its hard for me to just talk to guys, and I want him more than before now. So, I’m talking to my friend and she asks why I can’t just tell him how I feel. I say because it’s just so embarressing for him to know the depth of my feelings for him, when all he was supposed to be was just a hook up. She thinks it’s kind of messed up that I cant even tell him how I really feel, but I can easily share the most intimate act with him, and be naked in front of him, and I guess it kind of is. Lots of other friends have given me simmilar advide too. So, what do all of you think?