re-invent the way an industry does its principle thing

beige = consensus-building.

beige is why industries wither up and die.

beige is why there aren’t enough madmen in the city when the barbarians are at the gate to fight them off.

beige is lukewarm and mediocre and it is emblemic of death

and there are so many industries in crisis, even if they don’t yet know it. Airlines, branded computer hardware makers, TV and movie production houses, network TV, news/journalism, progressive politics, music distributors…

anyhow, it would be fun to be able to stoke up the coals and grill up the sacred cows of an industry. it would be even more fun to get it right and really turn the world on it’s ear because of it.

of course, I might just settle for air travel that isn’t aweful.