This is a tough one. My site is both an old (writing fiction) and a new concept (write about psychologists, therapy, etc. accurately in your fiction). Since the whole “I wanna be a writer” thing is big business, the web is inundated with advertisers and such, making some of the most important keywords useless.
I’ve gone through the keyword builders, including WordTracker, and I’ve consumed a lot of information on SEO (Search Engine Optimization), and it’s not that I’m not doing something right, it’s the old/new dichotomy.
What makes it more frustrating is that my first website went up in 95, when the web was still in its infancy, and the topic for that site is extremely specialized (an old anime called Gatchaman), so the keywords aren’t being used on advertising, and searchers are looking for something very specific. Also since it’s specialized, there’s a handful of other sites and blogs that link to it, which pulls it to the top of the search engines…it also doesn’t hurt that it’s been live for so long.
I’d love to hear from other people who have struggled with the same thing, and how they’ve dealt with it. The new site is www.archetypewriting.com; the Gatch site (just for fun) is www.vacuform.com/Gatchaman
