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A Survey of Google’s PageRank

Within the past few years, Google has become the far most utilized search engine worldwide. A decisive factor therefore was, besides high performance and ease of use, the superior quality of search results compared to other search engines. This quality of search results is substantially based on PageRank, a sophisticated method to rank web documents.

The PageRank Algorithm

The original PageRank algorithm was described by Lawrence Page and Sergey Brin in several publications. It is given by

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

PR(A) is the PageRank of page A,
PR(Ti) is the PageRank of pages Ti which link to page A,
C(Ti) is the number of outbound links on page Ti and
d is a damping factor which can be set between 0 and 1.

The Implementation of PageRank in the Google Search Engine

Regarding the implementation of PageRank, first of all, it is important how PageRank is integrated into the general ranking of web pages by the Google search engine.

The Effect of Inbound Links

It has already been shown that each additional inbound link for a web page always increases that page’s PageRank.

The Effect of Outbound Links

Since PageRank is based on the linking structure of the whole web, it is inescapable that if the inbound links of a page influence its PageRank, its outbound links do also have some impact.

The Distribution of PageRank Regarding Search Engine Optimisation

Up to this point, it has been described how the number of pages and the number of inbound and outbound links, respectively, influence PageRank. Here, it will mainly be discussed in how far PageRank can be affected for the purpose of search engine optimisation by a website’s internal linking structure.

The Yahoo Bonus and its Impact on Search Engine Optimization

Many experts in search engine optimization assume that certain websites obtain a special PageRank evaluation from the Google search engine which needs a manual intervention and does not derive from the PageRank algorithm directly.

Additional Factors Influencing PageRank

It has been widely discussed if additional criteria beyond the link structure of the web have been implemented in the PageRank algorithm since the scientific work on PageRank has been published by Lawrence Page and Sergey Brin.

Theme-based PageRank

For many years now, the topic- or theme-based homogeneity of websites has been dicussed as a possible ranking criterion of search engines.


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