build a successful business

After a heroic and much-improved effort to get our metrics on track, our division laid off about 100 people, me among them. I have every reason to believe that I’ll have a soft landing. I was, to a certain extend, rearranging the deck chairs.

Up last Thursday. So far, so good. We’re seeing an increase in conversion. The pres of the co really likes it, and user feedback is good. Still much to fix, but we’ll get there.

www.cosmeo.com

I have been working on a new product for a media company for the last six months. I think there is a lot of potential on this one. It’s a homework help tool for kids with tons of video, distributed over the web.

In two weeks, we’ll re-launch the marketing web site to make it more straightforward and illustrate the value a little better. I have some specific goals for this, and if we don’t meet them I’m going to be pretty crushed.

I try to take the long view but it’s tough.