learn sales and marketing

I am now employed as a telemarketer for a company that serves several major charities. I speak with hundreds of people every day, Monday to Friday.
I get a lot of practice in sales and marketing, and keep getting more insight into the customers’ worlds.
I am now much more able to communicate effectively and have some of the people act on my recommendation.

In my previous career as an electronic technician I have been very isolated, and have not had the amount of practice at interacting with people that I probably need, to be successful in sales and marketing. In my new career I am now enjoying learning by interacting with people, and learning about communicating more effectively with them. I especially enjoy working with clients who desire to achieve worthwhile goals, so decided to come back here to 43 things to meet more like minded people.

I wanted to get some traffic to my new website so I placed a few Adwords ads
Each different ad has its own keywords and landing page on my website rich with those particular keywords.
All these ads and keywords are very relevant to visitors my website.
I keep wondering what it takes to write a compelling adwords ad.
One ad has one impression and one click. Another ad has 74 impressions and no clicks.