Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

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Brooke in Albuquerque is doing 36 things including…

drink less soda

7 cheers


Brooke has written 7 entries about this goal

Changing the goal

I’m switching from “stop drinking soda” to “drink less soda”, which I admit is still quite vague. If I go without it completely for a month, I’ll consider this goal complete. Alternatively, if I just cut back my consumption to something like two cans a week and can maintain that for a few months, that would be good too. Given that I’m drinking at least two cans a day lately, anything would be a start, at least.

3 cans of Diet Pepsi today

Obviously, I’m not trying very hard to achieve this goal right now. :)

Too vague

I don’t seriously intend to do without soda for the rest of my life, so I need to rephrase this goal to something achievable, like “don’t drink any soda for a month” or something similar.

Falling back into old habits

Keeping the stuff out of the house has been helping, but this morning I bought a Mountain Dew from the vending machine at work. I do notice it has more of an effect now that I don’t drink it everyday.

Not going completely without caffeine

I had some Diet Pepsi with lunch at Dos Hermanos yesterday. Even though I’d only gone 9 days without caffeine, that was enough time for it to actually affect me again. I was rather wired for a bit that afternoon.

However, I haven’t had anything today, so I like to think I’m still winning. I’m not sure how long I should go without before I count this goal as a success. A month? A year?

Caffeine free since Friday

I drank my last can of Citrus Drop to get going on Thursday morning and haven’t bought a new case yet. If I make it through tomorrow it will be a full week. Admittedly, I had some root beer on Monday and last night I had a 7-up, but my main weakness is the caffeinated sugar water.

I have an early meeting on Friday, so I won’t be upset if I have caffeine that day. Of course, if I don’t have any soda in the house, I won’t be very likely to drink it, since most of my consumption happens in the morning while getting ready to face the day.

I'm hooked on Mountain Dew (and knockoffs)

I give it up every so often, but I get cranky as the caffiene gets out of my system. Generally an early meeting drives me back to it.

Brooke has gotten 7 cheers on this goal.


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