Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

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sort72 in Southern California is doing 7 things including…

Start my own business

3 cheers


sort72 has written 6 entries about this goal

Did what I could

I am marking this as done enough. I wanted to be supportive an get dh more organized and pointed in the right direction. There are circumstances beyond our control (a partner experiencing a severe mid-life crisis) and dh’s strengths and interests aren’t really in-line with the business side of this hobby. Not every business idea is meant to take off to support a family. It got him out of a stressful corporate job, so in that respect it was a success. He’d like it to take off at some point and enjoys the hands-on work in the shop. But for now he’s focusing on another interest that seems like a much better fit.

I made some sales calls!

I was very intimidated by cold calling and put it off for months, but today I forced myself to dial the phone (with notes I’d written and re-written and my husband sitting next to me). I made several calls and it wasn’t horrible and I actually sold four items! I am so glad I did it, and know next time will be easier. I was so worked up about it, I was having bad sales dreams last night. Sales is definitely not my career path, but I’m glad to help my husband. I think if I can get it rolling he’ll be able to maintain it. He hugged me and jumped up and down a little and said I did great.

Step 3: Approach two retail stores

I made one phone call this past week to a guy who wants to be the middle man in getting our product into some retail stores (out of state). I then spent the week preparing for that (bought a upc code, boxes, found an insurance company, etc). He doesn’t have a firm commitment from the stores, so it seems backward to have to get all that in place first. I hope it comes together.

Today I need to prepare for the trade show. I bought fabric for the table cloth that I need to wash and sew, and a few other last minute projects.

Step 2: Plan sales calls

I met with my uncle the salesman this afternoon. We came up with my initial sales plan. He refocused me on my goals and the project seems much more manageable and less overwhelming again. If I can get over my fear of talking to these potential customers on the phone, I’ll be okay!

We got the babysitter, the sales permit and application in for the trade show. In the next week or so before the show, I will have memorized the specs and made several sales calls.

Step 1: Identify Customers

Ideally, we’d like to mostly sell wholesale, so I am searching the internet for retailers who sell in this specialized market. I got 2.5 million results from my search (obviously not all relevant!), and am copying contact info from those that look promising.

This could take a couple years! So I’m going to work on it for a week or so, then take the next step with my initial list while continuing to identify more customers as on ongoing background project.

Jumping in to support my husband's business

Well, my husband’s already gotten it started, but I’m about to jump in and see if we can get it really going.

He quit his corporate job almost a year ago because the stress on him and our family wasn’t worth it anymore. He loves working in the workshop and he’s gotten quite a bit accomplished.

He needs someone to focus on sales. It’s overwhelming and I know I’m in over my head, but I’m going to break it down into manageable steps. I’ll look at the business side of things like filing a dba, insurance, taxes and such, too.

sort72 has gotten 3 cheers on this goal.


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