Peggy Hill in United States is doing 29 things including…

Learn to spin almost anything when I am talking

54 cheers

 

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Peggy Hill has written 2 entries about this goal

Why Its Necessary

I don’t want to learn this skill in order to lie, cheat or hurt. I need it to survive. I am a straight-shooter. I tell it the way I see it. Quite honestly, its just not working for me anymore. Nobody wants the direct hit…. they want edited fairy tale version. So I need to learn to spin it that way!



A Few Things to Consider...

CHARACTERISTICS OF GOOD PROPAGANDA

As the science of mass control evolved, PR firms developed further guidelines for effective copy. Here are some of the gems:

- dehumanize the attacked party by labeling and name calling
- speak in glittering generalities using emotionally positive words
- when covering something up, don’t use plain English; stall for time; distract
- get endorsements from celebrities, churches, sports figures, street people…anyone who has no expertise in the subject at hand
- the ‘plain folks’ ruse: us billionaires are just like you
- when minimizing outrage, don’t say anything memorable
- when minimizing outrage, point out the benefits of what just happened
- when minimizing outrage, avoid moral issues

From “The Doors Of Perception: Why Americans Will Believe Almost Anything” by Tim O’Shea



Peggy Hill has gotten 54 cheers on this goal.

 

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