43Things

Check out this article:
http://www.salon.com/tech/feature/2005/02/08/43/index_np.html

Here’s the opening blurb:

Shortly after Salon’s cover story on tagging was published on Feb 7, we received an e-mail from a reader urging us to look into the relationship between a site featured in the story, 43 Things, and Amazon.com.

The Web site, which is produced by a start-up that calls itself “The “Robot Co-Op,” is a place where visitors can confide their hopes, dreams and goals and connect to other people with the same aspirations. To all outward appearances it looks as if it is yet another grass-roots Web start-up. But it’s actually funded primarily by Amazon, although neither Amazon nor the Robot Co-op wanted users of the site to know that—at least not yet.