My feeling about whether to delay the Ph.D. a year to work on decisionero has been swaying back and forth every couple of days. So, I decided on a way to decide.
I figured out that the very last day when I could move to Indiana in time to get ready for the Fall semester is this Wednesday. So, I decided that however I feel at the exact moment of noon on Wednesday will determine the way that I go.
If at noon, I feel like doing math for a year, I’ll get in the car and start driving. If I want to do decisionero, I’ll email IU that I’m officially canceling. So, at that moment, I will take irreversible action and thereby seal the decision.
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I decided that I could use more information about the web site in order to make my big decision, specifically some factual information about target markets, how to reach them, and why-or whether-it’s really in their interest to throw down some cash to use the site.
So, I threw down some cash of my own: $500 on a marketing consultant for a small feasibility study. She told me what sort of people and what sort of companies would find genuine value in paying for the software. She addressed my fears about starting this business, by telling me specific things I can do to address them. She told me the negatives and risks clearly and specifically. Bottom line, I got exactly the information I needed to make my big decision, with enough clarity and specificity to trigger my imagination and weigh what I’m up against.
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I just posted a wiki page explaining the concept of the web site:
http://decisionero.com/decisionero/Exploring_vs._arguing
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