I'm doing 4 things
To be honest, I have a little experience in publishing since I have been somewhat involved in newspapers and magazines for some 10 years. Be it, high school, college, and of course now, I work for a newspaper where I work as a Traffic Manager.
I have always dreamed about one day running my own paper. Sometimes I think Ive fooled myself into seeing everyday things as signs that I should start my own paper. For some reason though, I always talk myself out of doing this. Maybe out of fear, or what… I dont know….
I have done a few planning though. Every day while I battle the freeways, I daydream as to how I would go about starting my paper.
This is my plan:
1. Quit my job when I am certain that I can live 3 months without a paycheck. I’ll give a month to prepare the office.
2. WEEK ONE—Organize my thoughts. Prepare my workspace to produce the paper. Start looking for printers. Will check the local web printers owned by the dailies, but I know for a fact that there are the “mom and pop” web printers that can do my print job at half price with equal, if not better, printing results. By the end of the week I will calculate the costs to print and see what might best fit me. Also by the end of the week I need to decide who I will go with.
3. WEEK TWO—Start building the rates creating a rate sheet and collecting the materials to put together a media kit which explains the company and the market for the advertisers. Begin recruiting a sales team. Organizing a decent sales team will take a while so building the sales team will go from week two to four.
4. WEEK THREE—Start finding distribution sites while trying to get the initial advertisers. Start meeting with the sales team to plan out strategies for selling ad space to local businesses. Schedule first publication date.
5. WEEK FOUR—start getting content (wires) and get ready to PUBLISH….
