Jay Porter




I'm doing 18 things
 
Recent entries
become known as an expert in my field
Strategery and stuff 4 years ago

Professionally, I occupy a vanishingly small niche: doing brand strategy, positioning, and messaging for the clients of the integrated communications firm I work for. There have been times when I’ve questioned the impact or value of what I do, but lately I’ve acquired some clients who really get it and seem to appreciate it more than I thought possible. So I figure the next step is to start writing some articles for established blogs or even the business sections of various newspapers. I don’t quite have the breakaway successes to my name that net you a book deal, but I can see it happening. I put in four years doing “God’s work” for Planned Parenthood and an education nonprofit, so I don’t feel like a total sellout. But I would like to retire to a tropical island with a high, tsunami-proof peak.



complete my relentless program of home deIKEAfication
I don't hate IKEA but... 4 years ago

My husband and I own a home and it is currently stuffed with random bits of Furni that we both bought on our own. I actually love our entertainment center (Magiker, if you must know) but the rest of the furniture can go for kindling as far as I am concerned. We’re thirtysomething and IKEA ust reeks of the disposability of my 20s. We do love the $0.75 wine glasses ;)




 

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