Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

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I'm doing 10 things

sarahprotzman's Life List

  1. 1. be a loving wife and mother
    4 people
  2. 2. be in a musical
    252 people
  3. 3. take voice lessons
    771 people
  4. 4. get a puppy
    1,363 people
  5. 5. learn more about photography
    321 people
  6. 6. travel to asia and australia
    2 people
  7. 7. take a hip-hop dance class
    14 people
  8. 8. learn to sew
    4,064 people
  9. 9. bottle feed a baby monkey
    2 people
  10. 10. write a novel
    11,515 people

How I did it
How to live in NYC
It took me
18 months
It made me
write a memoir.

Recent entries
live in NYC

My name is Sarah Protzman Howlett, and I’m 28. I moved to NYC in early 2007 with no job, no apartment and some savings. When people ask why I moved all the way from small-town Colorado to NYC, I say, “Because I wanted to.”

A lot of fear-mongering goes on about moving to New York City. I have yet to get to understand why. Scaring people into thinking they can’t do what we ourselves have done doesn’t make sense.

My blog,, shares the tips and tricks I still use every day. It’ll teach you what a guidebook never could! I love encouraging others who want to move here. I also wrote a memoir, “Two Years in New York City” about my transition experience.

When I had just moved to NYC and made just $30K, I had a lot of people in my ear. I’m not now — nor was I then — under any illusions that this city can’t be cold, expensive and frustrating, but please take heart and — like any good New Yorker would — don’t believe everything you hear.

Beware of absolutes — never, no one, always. These are never true, and they are poison to your goals. New York City life really is as great as they say, and I would recommend everyone who wants to be here to follow through on their dream.


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