See, it's not too hard ...
3 years ago
Now comes the traffic generation part.
I am working to drive the value of 2tothe22.com from $1 to $4,194,304. In other words, the perceived value of this website needs to double 22 times, hence the name 2^22, or “2 to the 22”.
How do I plan to do this? By generating traffic and buzz! This is gonna be a fun experiment to see how Internet viral marketing should (or should not) be done.