Well I started this business in 2009. But I didn’t have my own vehicle. I drove for Yellow Cab In Richmond,Va. But I bought the license and had the website built for my business cause I knew one day I would get a vehicle to really start my own biz. Well I finally got my own mini van and and it was cherry red when I bought it. I knew this van would not stand out and get attention with all the other 400+ cabs in Richmond,Va it just looked like another cab. I decided to go all out and be totally differant. I had to do something to turn heads and make people say WOW! So I painted it pink. That’s right..PINK. Not just any pink but hot pink. My cab is starting to really get good business now and I even have a few new regular clients. Business in Richmond is not so great but every little bit helps. So my goal is to get more advertising and gain new customers and be able to put at least 10 more pink taxis out and make jobs for more people. 10 months ago
next week I have a trade show thing, and I’m making myself sweat a little by trying not to spend too much money on it. I’ve had a lot of other projects going and haven’t focused enough on getting ready for it, so I need to make sure my message is super clear when I head in there, and focus on having real conversations with people.
Looks like for now I’ll be doing up some signage at Kinko’s or similar, and saving the more elaborate stuff for another time. But that’s not a bad thing. 13 months ago
define this if it’s going to be a realistic goal. What does expanding my business look like?
- Create appropriate systems and put them into place
- Perform current tasks and obligations consistently
- Have a concrete marketing plan
- Actively network for three months
- Sponsor at least one event
I also plan to be making >$1100/month in profit by the end of 2012, but I don’t think I need to meet that before I can mark this as done.
Edit: Oh, and get new business cards printed. Derp. 15 months ago
has sort of screwed this goal over, at least for 2011. But I think I’m finally turning the ship around and so this will be a realistic project for the next year. 17 months ago
