Learn to spin almost anything when I am talking

I don’t want to learn this skill in order to lie, cheat or hurt. I need it to survive. I am a straight-shooter. I tell it the way I see it. Quite honestly, its just not working for me anymore. Nobody wants the direct hit…. they want edited fairy tale version. So I need to learn to spin it that way!

CHARACTERISTICS OF GOOD PROPAGANDA

As the science of mass control evolved, PR firms developed further guidelines for effective copy. Here are some of the gems:

- dehumanize the attacked party by labeling and name calling
- speak in glittering generalities using emotionally positive words
- when covering something up, don’t use plain English; stall for time; distract
- get endorsements from celebrities, churches, sports figures, street people…anyone who has no expertise in the subject at hand
- the ‘plain folks’ ruse: us billionaires are just like you
- when minimizing outrage, don’t say anything memorable
- when minimizing outrage, point out the benefits of what just happened
- when minimizing outrage, avoid moral issues

From “The Doors Of Perception: Why Americans Will Believe Almost Anything” by Tim O’Shea